le Route

“I travel not to go anywhere, but to go. I travel for travel’s sake.

The great affair is to move.”

Robert Louis Stevenson


Made in collaboration with my colleague, Roberta, this minimal brand identity for Le Route bring to life the A08 bag, exploring the world of cycling blending together urban and elegant style. An object with different uses, thanks to the curved wooden body and straps can be secured to the handlebars of a bike, changing the conbinations can be transformed into a bag or a backpack, becoming an essential object for both men and women. The design and the materials that compose it allow an easy personalization, from the essence of wood to the fabric, always guaranteeing a touch of originality.